Generally speaking, you'll want to conduct a minimum of 5-6 user interviews to identify and validate key user needs and design requirements. This allows you to gather a diverse range of perspectives and insights, and to identify common themes and patterns in user behavior and feedback.
- What is a good sample size for UX research?
- Why 5 participants in qualitative research?
- How many participants do you need for a usability study?
- Why do we need only 5 users?
What is a good sample size for UX research?
If your objective is to identify big issues (a.k.a. big rocks, lower hanging fruits) a sample size of 5 is enough. But if you want to go beyond that, and there is a business value to fixing and optimizing several workflows, go with larger sample sizes. A sample size of 5 is enough if you are looking for big rocks.
Why 5 participants in qualitative research?
That the probability of someone encountering an issue is 31%
Based on these assumptions, Jakob Nielsen and Tom Landauer built a mathematical model that shows that, by doing a qualitative test with 5 participants, you will identify 85% of the issues in an interface.
How many participants do you need for a usability study?
In summary, research suggests that from three to twenty participants can provide valid results, and a good baseline is between five and ten participants. In general, there should be more participants for more complex, highly critical projects; while fewer participants are necessary when testing more novel designs.
Why do we need only 5 users?
In a research study from 2000, Jakob Nielsen and Tom Landauer found that you only need 5 users to test your application in order to identify 75-99% of all usability problems. You only need 3 to 5 users to identify the majority of usability issues.