5 Tips to Run A/B Tests The Right Way
- Focus on what your audience needs. Asking your users questions is a great way to get information for testing hypothesis. ...
- Don't follow others blindly. ...
- Don't brute force and test out all the best practices. ...
- Clearly define your success metric. ...
- Document your tests and results.
Is AB testing hard?
It's easy! Setting up and running split tests is indeed easy (if you're using the right tools), but doing it right requires thought and care.
How do I know if my ab test is successful?
Ideally, all A/B test reach 95% statistical significance, or 90% at the very least. Reaching above 90% ensures that the change will either negatively or positively impact a site's performance. The best way to reach statistical significance is to test pages with a high amount of traffic or a high conversion rate.