- What tool is used to keep track of users on a website?
- Can web analytics tell where your customers go after leaving your website?
What tool is used to keep track of users on a website?
You can track user activity on single-page applications (SPAs) with most popular website tracking tools, like Google Analytics or Hotjar. Some tracking tools, such as MixPanel and Adobe Analytics, can also track user activity on Android or iOS mobile apps.
Can web analytics tell where your customers go after leaving your website?
You can only track users if they are on your site. You can't track them if they leave. So instead of worrying what websites they are going, use the data in Analytics to help improve your site engagement and traffic. To access the report, open Google Analytics and go to Acquisition > All Traffic > Source/Medium.