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- How to combine qualitative and quantitative research methods?
- What is data transformation in qualitative research?
- What is the difference between qualitative and quantitative methods?
- Can qualitative and quantitative methods be used together?
How to combine qualitative and quantitative research methods?
There are four ways for designing a research study with both quantitative and qualitative methods: Triangulation Design, Embedded Design, Explanatory Design, and Exploratory Design.
What is data transformation in qualitative research?
Data transformation is the process of converting data from one format, such as a database file, XML document or Excel spreadsheet, into another. Transformations typically involve converting a raw data source into a cleansed, validated and ready-to-use format.
What is the difference between qualitative and quantitative methods?
Quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings. Quantitative methods allow you to systematically measure variables and test hypotheses. Qualitative methods allow you to explore concepts and experiences in more detail.
Can qualitative and quantitative methods be used together?
You don't need to run a multi-stage process to gain value from combining qualitative and quantitative market research. You can simply use the two methodologies together to gain deeper insight into particular questions.
