Tree testing

1. What does a tree test do?
2. How do you run a tree test?
3. Is tree testing qualitative or quantitative?

What does a tree test do?

Tree testing is used to assess the findability, labeling, and information architecture of a website or app. With tree testing, you can identify navigation issues early on and make improvements to ensure your users can quickly find the information they need.

How do you run a tree test?

To conduct a tree test, you don't need to sketch any wireframes or write any content. You only need to prepare two things: the tree, or hierarchical menu, and the tasks, or instructions which explain to study participants what they should attempt to find.

Is tree testing qualitative or quantitative?

The quantitative results of a tree test can provide your designers with a chance to zero in on any findability issues, and a wealth of information on how to better structure and organize the topics of your menu.