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  1. What is an unsubscribe request?
  2. How do you respond to an unsubscribe request?

What is an unsubscribe request?

An unsubscribe request is a request sent from a subscriber that no longer wants to receive marketing emails from a particular company. Email marketers must provide an immediate unsubscription option in every email to abide by the CAN-SPAM Act.

How do you respond to an unsubscribe request?

Right Way: Reply with “Unsubscribe” or “Remove Me” in the subject line. Some companies do not use sophisticated email service providers, and have a more manual email marketing workflow.

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