Itqualityassurance
- What are email preferences?
- Why have an email preference center?
- What is preference center in email marketing?
What are email preferences?
An email preference center is a page that gives your subscribers a choice in the emails they get from you (such as content or frequency) in addition to the option of unsubscribing. This way, subscribers can opt-down instead of completely opting-out.
Why have an email preference center?
An email preference center is a landing page where subscribers can choose how they receive communications from you. For example, if a subscriber feels like they are receiving too many emails from you, they can open the preference center page and opt to receive emails less frequently.
What is preference center in email marketing?
An email preference center is a page that allows your subscribers to control their email experience. These pages give subscribers the option to subscribe to certain newsletters, opt out of others, or unsubscribe from all email communication.
