Use of Emojis in Email Subject Lines

1. Should you use emojis in email subject lines?
2. Do emojis in email subject line trigger spam?
3. Do emojis in subject lines increase open rates?

Should you use emojis in email subject lines?

Using emoji in your email subject lines can be an effective and attention-generating technique to increase your email open rates 🌻 and get more people engaging with your campaigns. Remember to test any emoji in your email subject lines before sending to avoid looking like a ☐ in your subscribers' inboxes.

Do emojis in email subject line trigger spam?

Overuse of emojis in one subject line can trigger spam filters and harm your email deliverability. If the reader doesn't know your brand, your email can come across as a mass marketing message. Since some emojis can be interpreted differently, your message can end up confusing readers.

Do emojis in subject lines increase open rates?

The open rate of emails with emojis in the subject line is 56% higher compared to the plain subject lines. [Experian] 44% of users are more likely to purchase products advertised using emojis.