Itqualityassurance
What is user journey example?
Their user journey maps the following path from Discovery to Sales, and Retention. They have identified their customer's goals, touchpoints, assets, channels, success factors, and secondary KPIs. For example, a customer's goal in the Discovery phase is to identify a tool that tracks unknown website visitors.
What is a user journey?
A user journey is a path a user may take to reach their goal when using a particular website. User journeys are used in designing websites to identify the different ways to enable the user to achieve their goal as quickly and easily as possible.
