User research sources [closed]

1. What is the difference between open vs closed questions in user research?
2. What is an example of closed questions in research?
3. What are closed-ended questions in research?
4. In what research situations are open and closed questions best suited?

What is the difference between open vs closed questions in user research?

Open-ended questions are questions that allow someone to give a free-form answer. Closed-ended questions can be answered with “Yes” or “No,” or they have a limited set of possible answers (such as: A, B, C, or All of the Above).

What is an example of closed questions in research?

A simple example of a close-ended question includes “Do you like ice cream?” Here, respondents will answer with a simple “Yes” or “No.” Close-ended questions are opposite to open-ended questions, where respondents can share their thoughts and opinions in-depth by replying in an open-text format answer.

What are closed-ended questions in research?

What are closed-ended questions? Closed-ended questions are questions that can only be answered by selecting from a limited number of options, usually multiple-choice questions with a single-word answer , 'yes' or 'no', or a rating scale (e.g. from strongly agree to strongly disagree).

In what research situations are open and closed questions best suited?

Let us begin by pointing out that open and closed-ended questions do not at first glance serve the same purpose in market research. Instead, open-ended questions are used in qualitative research (see the video above for more information) and closed-ended questions are used in quantitative research.