User

User research without access to the users

User research without access to the users
  1. Is it possible to conduct user evaluations without actual users?
  2. When should you not do user research?
  3. What are different types of user research?

Is it possible to conduct user evaluations without actual users?

You can use a heuristic evaluation to evaluate the user experience without observing user behavior directly. In a Heuristic Evaluation, an expert reviews the interface against a set of guidelines or principles (heuristics), which provide a template to uncover problems that a user will likely encounter.

When should you not do user research?

3. When you don't know what you want to learn, or how you'll use those learnings. Doing user research for the sake of doing user research isn't the best use of your time.

What are different types of user research?

There are two main types of user research: quantitative (statistics: can be calculated and computed; focuses on numbers and mathematical calculations) and qualitative (insights: concerned with descriptions, which can be observed but cannot be computed).

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