UX approach define user personas before project objectives?

1. At what stage are personas used in the design process?
2. How do you define UX personas?
3. What are the 3 categories of user personas?

At what stage are personas used in the design process?

In the Design Thinking process, designers often start creating personas during the second phase, the Define phase. Like most design elements, personas can be developed iteratively. Personas will be used during all later phases of a design process to informing design decisions made by the team.

How do you define UX personas?

A UX persona is a fictional character which represents your target users. Personas are an extremely valuable UX tool, allowing you to better understand your target audience and make design decisions accordingly.

What are the 3 categories of user personas?

3 Persona Types: Lightweight, Qualitative, and Statistical.