What is data driven UX?
Data driven UX is designing, testing, and refining the UX based on data captured through UX tracking, market trends, and consumer responses. The data provides insight into which areas of the UX require refinement versus a redesign versus working as expected through objective lens.
What is background research in UX?
UX Research Plan Background
It should orient readers to the needs and expectations behind the purpose of the study. It should also include a problem statement, which is the primary question you're setting out to answer with your research findings.