Itqualityassurance
What is benchmarking in UX?
UX benchmarking is the process of evaluating a product or service's user experience by using metrics to gauge its relative performance against a meaningful standard. These metrics are usually collected using quantitative usability testing, analytics, or surveys.
What are the examples of benchmarking?
For example, benchmarks could be used to compare processes in one retail store with those in another store in the same chain. External benchmarking, sometimes described as competitive benchmarking, compares business performance against other companies.
Why UX benchmarking is important?
UX benchmarking is crucial for identifying areas for improvement and achieving product goals. Benchmarks give design teams a baseline from industry standards, competitors, or previous performance to improve a digital product's user experience.
