Research

UX in the wild vs UX observed

UX in the wild vs UX observed
  1. What's the most challenging part of your UX research projects?
  2. Why is it timely to evaluate usability and user experience now?
  3. Is UX research worth it?

What's the most challenging part of your UX research projects?

1. Understanding of the domain. A project from an all-new domain can be daunting at the beginning. You not only have a limited idea about the domain, but the user vocabulary prevents you from having a good discussion with your users, business people and other stakeholders.

Why is it timely to evaluate usability and user experience now?

Without UX testing, it's impossible to know if your products are really meeting the user's needs and providing a positive experience. And, in the competitive landscape of 2022, UX testing is more important than ever. So: if you're not incorporating UX testing into your product design process, now's the time to start.

Is UX research worth it?

If you're a naturally curious person who enjoys working with a team, a career in UX research could be a good fit. It's an in-demand job in a well-paying industry.

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