Itqualityassurance
- How do you ask the right question in UX?
- What would you ask users if you had two goods and only had one question to determine which they preferred?
How do you ask the right question in UX?
UX Researchers should always use direct, open-ended questions, and avoid leading questions unless absolutely necessary. What is a leading question? A leading question is any question that suggests an answer. By contrast, an open-ended question does not suggest an answer.
What would you ask users if you had two goods and only had one question to determine which they preferred?
I'd need to know what the product is, and what kind of a construct we're most concerned with: ease-of-use, learnability, satisfaction over time, etc. If it's truly just generic user preference, I would literally just ask: “Do you have a preference for either of these products?
