Do UX writers write emails?
Because of their importance to customer experience, transactional emails increasingly are becoming the job of UX writers, especially at large companies. At a small company, you're probably writing both types of email.
Why we need UX writing?
The primary aim of UX writing is to settle communication between users and a digital product, helping them achieve their goals with language. It's designing for content, aka writing for the interface, aka writing to promote user experience. UX writing is all about content strategy for products.
What counts as UX writing?
UX writing is the practice of writing carefully considered information that addresses people's contexts, needs, and behaviors. Writing copy involves many of the same skills as visual or interaction design, except writers use words instead of pixels to communicate with users throughout the experience.