What does it mean to lose a customer?
Lost customers are simply lost. For one reason or another, they're no longer a customer in your business. Lost customers are further divided into avoidable churn and unavoidable churn. Avoidable churn is caused by factors that you have the power to change.
What do you say when a client leaves you?
We hope you've enjoyed our services. We've valued having you as a customer. We'd love to welcome you back at some time.