Itqualityassurance
What is a website journey?
What is a Website Journey? Website journey refers to the customer's entire experience while communicating/interacting with a website. It begins from the very discovery of the website and reaches far ahead to purchasing/benefitting from the service that's being offered.
What are the 4 stages of journey mapping?
There are at least four stages in a customer journey: inquiry, comparison, purchase and installation. These stages may have different names; inquiry, for example, is sometimes called awareness. Often, there is a fifth stage called loyalty or advocacy.
