Should I include .com in my logo?
John Capela makes an excellent point about how ".com" is perceived by bricks-and-mortar store customers. This should definitely be a consideration in your company's logo. If the company has both a physical and online presence, adding ".com" into the logo can be detrimental to bricks-and-mortar store business.
What is TLD in marketing?
Top level domains (TLD) are essentially the extension, or end part, of your website. The purpose of top level domains is to help users find your website. Examples of top level domains include: .com. .
What is the purpose of a logo?
Logos are a point of identification; they're the symbol that customers use to recognize your brand. Ideally, you'll want people to instantly connect the sight of your logo with the memory of what your company does – and, more importantly, how it makes them feel.