User experience describes how people feel when navigating a website, using a mobile app or otherwise interacting with a company's digital products or services. There are many elements that contribute to designing for exceptional user experiences, such as user interface, usability and user research.
What makes a good website user experience?
Factors that Influence UX
Usable: Site must be easy to use. Desirable: Image, identity, brand, and other design elements are used to evoke emotion and appreciation. Findable: Content needs to be navigable and locatable onsite and offsite. Accessible: Content needs to be accessible to people with disabilities.