What is website journey mapping?
A user journey map is literally what it sounds like — a visually diagrammed map of the path that a visitor takes through your site — from the homepage, through menus and links — to find what they are looking for.
What is user journey mapping?
Customer journey maps are used to map the relationship between a customer and an organization over time and across all channels on which they interact with the business. Design teams use customer journey maps to see how customer experiences meet customers' expectations and find areas where they need to improve designs.