Itqualityassurance
- How do I collect email consent?
- Do you have to ask permission to send marketing emails?
- How do I get email marketing permissions?
- Do people have to opt-in to receive marketing emails?
How do I collect email consent?
Explicit consent is given when you ask an individual for permission to send them marketing emails and they agree. The recipient has to manually opt-in to receive your emails through written consent, clicking a checkbox on your form, or by confirming through double opt-in.
Do you have to ask permission to send marketing emails?
Always obtain consent to send email messages
Today, it's expected for all businesses to explicitly gain consent before sending marketing emails to your audience. Best-in-class email providers require it and make it part of their email and opt-in popup templates to ask for permission.
How do I get email marketing permissions?
When someone signs up for your product, make sure you're specifically asking if you can send them marketing emails. Include a check box asking for permission to email them, or a button that says “Yes, subscribe me to your emails!” to let that person know that they should expect a message from you soon.
Do people have to opt-in to receive marketing emails?
Email marketing involves sending commercial emails to groups of people who are known as your subscribers. However, before you can send emails to your subscribers, you must receive their permission. This is what's known as opt-in email marketing, and it's an essential aspect of complying with FTC regulations.
