What are the good practices of maintaining feedback from customer support?

1. What is the important of customer feedback how can it be managed?

What is the important of customer feedback how can it be managed?

Customer feedback is the information, insights, issues, and input shared by your community about their experiences with your company, product, or services. This feedback guides improvements of the customer experience and can empower positive change in any business — even (and especially) when it's negative.