- Why is it important to follow the steps in using search engine?
- Why do some search results appear before others on Google?
Why is it important to follow the steps in using search engine?
Indexing - the search engine will try to understand and categorise the content on a web page through 'keywords'. Following SEO best practice will help the search engine understand your content so you can rank for the right search queries. Ranking - search results are ranked based on a number of factors.
Why do some search results appear before others on Google?
After identifying relevant content, our systems aim to prioritize those that seem most helpful. To do this, they identify signals that can help determine which content demonstrates expertise, authoritativeness, and trustworthiness.