What is gated content

Gated content is online materials, such as white papers, articles and videos, that require that users fill out a form before they can access them. The form may just ask for the user's name and email address or might demand more details, typically about their jobs and organizations.

1. Should you use gated content?
2. What is gated and ungated content?
3. What is gated content in SEO?
4. What is gated content in email marketing?

Should you use gated content?

Ultimately, gated content is meant to generate leads that you can nurture into prospects through your marketing efforts while ungated content is meant to increase traffic and improve trust with your audience. Both types of content are valuable and should be included in your content marketing strategy.

What is gated and ungated content?

Importantly – gated content is not content that your audience needs to pay for. Rather, gated content trades access to the content in exchange for an action or information from users. Ungated content, on the other hand, allows visitors to access content without filling in forms or providing personal information.

What is gated content in SEO?

Gated content can only be accessed by the public through a lead capture form. Typically, a website visitor will need to provide contact details and possibly answer a few questions (e.g. name, position, organization size, etc.). They will then be granted access.

What is gated content in email marketing?

What is Gated Content? Gated content is any media that's placed behind a lead capture form. In other words, a user must provide personal information in order to access the content — typically an email address, phone number, or answer to a low-friction question.