Itqualityassurance
How effective are countdown timers?
“Across all six clients we studied, the results proved the value of using countdown timers: — The average uplift in click-through rates from emails and on-site messages was 30.49%. — Click-through rates increased by an average of 231%. — Overall conversion rates increased by 200%.
How do I set a countdown timer for email?
One of the easiest way to add countdown timers to an email is to use looped GIF animations. All you need to do is to find such GIF in a stock image library and insert it into an email's 'Image' block. Email clients don't cut GIF countdown timers out from emails because they don't see them as something suspicious.
