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Personas allow us to understand our primary users and create a product that works for them. Scenario-based Design: A scenario describes a specific target user trying to achieve a particular goal or perform a specific task in one particular context.
- What does it mean to develop a persona?
- Why personas and scenarios are important?
- What do we learn from persona and problem scenario development?
What does it mean to develop a persona?
Personas are fictional characters, which you create based upon your research to represent the different user types that might use your service, product, site, or brand in a similar way. Creating personas will help you understand your users' needs, experiences, behaviors and goals.
Why personas and scenarios are important?
Personas and scenarios are useful tools that help a design team figure out who their users are, help them identify with the user, and keep the design on track.
What do we learn from persona and problem scenario development?
Engaging in user persona, user story, scenario and/or storyboard development will help you to identify key information about your users and build products that will delight your users time and time again. Everything we do to get closer to users is a step in the right direction.
