Itqualityassurance
A user finds that the product doesn't work as smooth (UX) as the adverisement promised (BX) A customer finds that the product is good (UX), but the support service is terrible (CX) A non-customer feels that the product is "not for him/her" while he/she belongs to the target group of the product (BX)
What is BX and CX?
BX creates differentiation and distinction; CX senses audience intent and creates action accordingly. The success of one informs on the other, and the overall effect of the total experience influences whether a consumer chooses the brand or a competitor.
What is BX in UX?
BRAND EXPERIENCE (BX)
UX + CX = BX. The cumulative process of design from scratch to using it as a customer and its experience will be collectively called the Brand Experience. Brand Experience (BX) is the widest scope of all.
What is the difference between UX and CX?
UX vs CX: The Origins
So immediately, one main difference has surfaced – UX focuses on the end user, that is, the person using the product or service, whereas CX concentrates on the customer. Often customers are using the product or service too, but they may be buying it on someone else's behalf.
What does UX CX mean?
While user experience (UX) and customer experience (CX) aren't the newest acronyms born out of the digital world, they're arguably the most important. The two terms are often confused and used interchangeably.
