- What are order effects in survey research?
- Do you think the order in which the questions are asked may affect the survey results measurement error )? If so what can the pollster do to alleviate this bias?
What are order effects in survey research?
The expression “order effect” refers to the well-documented phenomenon that different orders in which the questions (or response alternatives) are presented may influence respondents' answers in a more or less systematic fashion (cf. Schuman & Presser, 1981).
Do you think the order in which the questions are asked may affect the survey results measurement error )? If so what can the pollster do to alleviate this bias?
If so. what can the pollster do to alleviate this response bias? Yes, question order will affect the survey results. The pollster should alternate the order of the questions given in the questionnaire so that different respondents receive questionnaires with the same questions but different question orderings.