What is the general best practice for bolding keywords in content?

1. Should keywords be bolded?
2. Does Bolding keywords help SEO?
3. What are bold keywords?
4. What are the bolded words in a meta description?

Should keywords be bolded?

Google's crawlers look for text that's either bolded or italicized in an effort to understand what's important on that page. Mueller adds that Google can usually figure out what's important on its own, but bolded text makes the message more clear.

Does Bolding keywords help SEO?

Recently, Google's John Mueller confirmed that bolding important pieces of text in your content can help your SEO performance, as it allows Google to better understand your content. This statement was made during a Google SEO office-hours hangout from November 12, 2021.

What are bold keywords?

Basically they are telling the browser what the text should look like, without emphasizing its content. <strong> and <em> are used to define a semantic emphasis. <strong> defines bold text, with added semantic “strong” importance. <em> defines emphasized text, with added semantic importance.

What are the bolded words in a meta description?

A meta description is the snippet of information below the blue link of a search result. Its purpose is to describe the contents of the page to the searcher. Any words that match the search term are bolded in the description.