What is the industry term for a payment action that pops up over a free action?

1. What does CPA mean in marketing?
2. How does cost per action work?
3. What is a CPA model?
4. What is cost per acquisition in digital marketing?

What does CPA mean in marketing?

Definition: Cost Per Acquisition, or "CPA," is a marketing metric that measures the aggregate cost to acquire one paying customer on a campaign or channel level. CPA is a vital measurement of marketing success, generally distinguished from Cost of Acquiring Customer (CAC) by its granular application.

How does cost per action work?

Cost per action (CPA) is calculated as the cost divided by the number of actions being measured. So, for example, if the spend is $150 on a campaign and the actions attributed to this campaign is 10, this would give the campaign a cost per action of $15.

What is a CPA model?

Cost per action (CPA) CPA refers to a type of pricing model where marketers pay ad networks or media sources for certain conversions (such as a purchase or registration) that happen inside of an app after engagement with an ad.

What is cost per acquisition in digital marketing?

Cost per acquisition (CPA) is a marketing metric that measures the total cost of a customer completing a specific action. In other words, CPA indicates how much it costs to get a single customer down your sales funnel, from the first touch point to ultimate conversion.