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Definition: A UX strategy is a plan of actions designed to reach an improved future state of the organization's user experience over an established period of time. Scopes for a UX strategy can range to cover a single product, service, or feature; multiple products and services; or entire organizations.
What are the three elements for a UX strategy?
The Nielsen Norman Group identifies three core elements that make up a UX strategy: vision, goals and a plan. The 'vision' part of your UX strategy defines where you want to go and why. It's the ideal end state of your product or service and it's the destination you'll always be working towards.
What is a UX strategist?
In essence, the UX strategist gives valuable input and suggestions to key business decisions with a user-centered mindset. They work with different stakeholders to determine what features to improve upon or add to the product—always with the goal of improving the business overall.
Why have a UX strategy?
A UX strategy is a detailed plan for how to keep a user's experience with a brand in line with the overall goals and objectives of the company. UX strategy can help ensure an organization's vision of what they want their customers to experience can become a reality while staying within predetermined company guidelines.
