10 ways to avoid bias in your user testing research
- Ask open-ended questions. ...
- Format tasks as goals, not instructions. ...
- Don't push users towards a specific outcome. ...
- Employ a neutral voice when writing your tasks. ...
- Base the flows you test on real user data. ...
- Test competitors' platforms for reference.
What is bias in usability testing?
When conducting a usability study, bias can occur due to the way participants are selected, how data is collected, lack of controls, attitude of the investigator, as well as many other factors discussed later in this article.