What to consider a click?

1. What counts as a click?
2. What is a good click?
3. Is 20 a good click-through rate?
4. Is 10% a good click-through rate?

What counts as a click?

When someone clicks your ad, like on the blue headline or phone number of a text ad, Google Ads counts that as a click. A click is counted even if the person doesn't reach your website, maybe because it's temporarily unavailable.

What is a good click?

0.51% If you're wondering what the average click through rate is, looking at all industries shows an average CTR of 6.64% for search and 0.57% for display. A CTR higher than the data showed in the table above for each industry can be considered a good CTR (or, at least, higher than average).

Is 20 a good click-through rate?

In “Reach,” you'll see the number of impressions and your CTR. So, a good click-through rate for YouTube lies somewhere between 5 and 20%. Remember that to improve your CTR, you should also look at other metrics that indicate watchers' engagement with your video.

Is 10% a good click-through rate?

For arts and entertainment, the average click-through rate is 10.67%, so a good CTR for businesses in this industry would be something like 11-12%. However, those are the two extremes. You can see that most industries have an average click-through rate of between 4-6%. So a good Google Ads click-through rate is 6-7%+.