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What was the rationale behind pinterest changing its pin it button to save?

What was the rationale behind pinterest changing its pin it button to save?

Recently, after doing some testing, Pinterest found that simply changing the words “Pin it” to “Save” had an 8% increase in the number of pinned pins. Therefore across all their platforms Pinterest have updated their “Pin it” button to “Save”.

  1. Why did Pinterest change pin to save?
  2. What is the difference between pinning and saving on Pinterest?
  3. What does the Save button on Pinterest do?
  4. Why can't I save anything on Pinterest anymore?

Why did Pinterest change pin to save?

And the word 'Save' just sounds more concrete and appealing - you're saving this image as an idea, as opposed to 'Pinning' it. 'Save' evokes more familiarity and more utility, which will no doubt play a part in the wider usage and adoption of the option.

What is the difference between pinning and saving on Pinterest?

You can Pin an image from around the web, or you can “Save” an image that's already on Pinterest to your own Boards. Click the big red “Save” button to add the Pin to one of your Boards.

What does the Save button on Pinterest do?

This Save button allows someone to save a single image from your page (note that this button requires some more technical coding). Make sure that your images are at least 110px in one dimension (height or width) and at least 200px in the other.

Why can't I save anything on Pinterest anymore?

Pinterest can sometimes be glitchy. Try logging out and back in to your Pinterest account, clear your cookies, try chrome if on safari or safari if on chrome, etc. Are you trying to pin directly from a website or are you copy pasting a URL to pin?

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