What's the point of a delayed popup on a webpage?

Delaying the pop-up means some degree of progress towards the goal has been made (partial resolution, if you wish); so users are less likely to dismiss the pop-up. Another strategy you may see is pop-ups that only show when you have reached the bottom of the page.

1. How long should pop-up delay be?
2. When should a pop-up appear on a website?
3. Why do websites use pop-ups?
4. Are pop-ups on websites effective?

How long should pop-up delay be?

So, what is the best delay time for a pop-up? Experts say that five seconds is the perfect timing because it's neither too fast nor too slow.

When should a pop-up appear on a website?

Wait 15 to 60 seconds, so you're leaving the visitor time to absorb what they're seeing. You worked hard to design an experience that would pique your visitors' curiosity and keep them scrolling. A too-soon popup could damage that.

Why do websites use pop-ups?

Many websites use pop-ups to display information without disrupting the page currently open. For example, they may provide needed extra guidance when filling in a form on a web page, without causing loss of any information already entered into the form. Most pop-up blockers allow this kind of pop-up.

Are pop-ups on websites effective?

Pop-ups on websites are an effective way to increase conversions, build loyalty, and increase customer engagement. To be effective, however, you must consider the user experience. Google lowers the search engine ranking for sites using annoying pop-ups.