Provide faster access to below-the-article content. The Read More button allows designers to hide bulk content to provide users with faster access to below-article content (and hopefully less reason to abandon the site before they find relevant content).
What is the point of the Read More button?
Publishers use “Read More” buttons to boost audience engagement, particularly on mobile devices. The UX feature shortens the viewable length of an article and raises the visibility of below-the-article units, encouraging user interaction.
Why do articles have a keep reading button?
They are employed as a text link or button when users have seen an excerpt of an article and want to continue, on desktop or mobile.