Service

When are service blueprints more useful than journey maps?

When are service blueprints more useful than journey maps?
  1. When should a service blueprint be used?
  2. What might make the blueprint more useful for you as a service design tool?
  3. How does service blueprint help?

When should a service blueprint be used?

Blueprinting can be used during the Empathize and Define stages to understand the landscape of the service. Later in the process, it can be used as a way to ideate and prototype potential future changes to internal processes.

What might make the blueprint more useful for you as a service design tool?

A service blueprint gives a complete picture of how the service and related experience is delivered, end to end, front to back and across channels. It is a powerful tool that simultaneously provides a high-level view of the user experience and a detailed view of what is going on below the surface.

How does service blueprint help?

A service blueprint develops a clear roadmap for achieving operational objectives. Its cross-functionality improves the company's communication among customers, employees, and management. It helps companies understand their customers and adapt to their requirements while keeping service delivery simple and redundant.

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