Itqualityassurance
- Does use of survey incentives degrade data quality?
- Why are incentives important in surveys?
- Is it okay to give incentives to respondents in conducting marketing research?
- What are the disadvantages of incentives in research?
Does use of survey incentives degrade data quality?
Survey Incentives
The use of incentives does not degrade the quality of survey data (Cole, Sarraf, & Wang 2015). With that said, survey incentives are only one of several ways to maximize responses effectively and ethically.
Why are incentives important in surveys?
In exchange for completing a survey, respondents are rewarded with an incentive, most often cash or “points” that can be redeemed for gifts. Incentives come in many different forms and are a great way to not only to increase response rates, but to also thank respondents for their time.
Is it okay to give incentives to respondents in conducting marketing research?
Incentives come in many different forms and are a great way to increase response rates and thank respondents for their time. While this sounds like a win-win situation, you've got to be careful that you aren't capturing the wrong population or group of respondents because of the incentive you're offering.
What are the disadvantages of incentives in research?
Incentives can influence potential participants to take part in research. Participants can be at risk of exploitation from accepting an unreasonable burden of risk or agreeing to do something they wouldn't otherwise agree to take on.
