During the delivery of bad news, it is important to notice the recipient's nonverbal behavior. a positive tone can make people feel positive about receiving negative feedback. a negative tone can make people feel negative about receiving positive feedback.
What to do when delivering bad news?
When the time comes to deliver the message, try to be authentic and compassionate, and treat the other person with respect and dignity. Don't try to "sugarcoat" the truth; it's best to be forthright and honest about what's happened, and about what you're going to do to make it right.
Which part of a bad news message is the most important why?
An explanation of the bad news is the most important part of a negative message because it prepares the reader for the refusal or denial – but it does NOT explicitly state the bad news yet.