Itqualityassurance
- Where should CTA buttons be placed?
- Should CTA be above the fold?
- Where should a CTA be in an email?
- Where is the call to action button located on your business page?
Where should CTA buttons be placed?
Call-to-action buttons placed towards the bottom or to the right of content often outperforms alternative placements. Most importantly, never force users to backtrack in order to click a button – CTA buttons should appear in appropriate places that align with a user's experience.
Should CTA be above the fold?
Placing Your CTA Button Above the Fold
And here's why; in most cases placing the CTA above the fold works wonders for your campaigns. This placement immediately draws your visitors' attention to your CTA which is always good for conversions.
Where should a CTA be in an email?
Keep it above the fold.
You'll want to make sure to have a call-to-action button near the top of your email so users never miss it. It increases the scanability of your emails and calls attention to your main message or offer. Vital information—like your CTA—should always be above the fold.
Where is the call to action button located on your business page?
A call-to-action button (or CTA button) directs your Page visitors to do something specific, like visit your website or call your store. To add a CTA button, start on your Page. Below your Page's cover photo, click Add a Button. You'll see a Preview section at the top that shows what your button would look like.
