Banner ads are placed in high-traffic locations on web pages, creating brand awareness and generating click-throughs, purchases, and leads. These high-visibility locations include the front, bottom, or the side of a webpage; places where the eyes of browsers usually wander.
Are banner ads still effective?
BANNER ADVERTISING: THEY STILL WORK
The key to demonstrating results with banner ads is to know your audience and to know the publisher and the website where the banner will sit.