Itqualityassurance
Does the order of options in a survey matter?
Researchers have demonstrated that the order in which questions are asked can influence how survey participants respond. Preceding questions provide the context to which respondents answer a question (a phenomenon called 'priming'), and changing this context can make a large difference in the results.
Should you use yes or no questions in a survey?
Yes or No – A dichotomous Question that's Open and Shut
The respondent can take advantage of such close-ended questions in order to arrive at their conclusions quickly and efficiently. Mostly surveyors have reported success with these types of yes/no questions since it is easier to answer on part of the respondents.
