Pricing

Where should you place pricing information so it is seen?

Where should you place pricing information so it is seen?
  1. Which department is responsible for pricing?
  2. What are the 4 types of pricing methods?

Which department is responsible for pricing?

The Marketing Department's Role

In most cases, prices are set by the marketing department. This is because the price of a product affects how potential customers view a product or service. Therefore, marketing often takes the lead in setting, or at least strongly suggesting, the prices for products and services.

What are the 4 types of pricing methods?

There are many different pricing strategies, but Competitive Pricing, Cost-plus Pricing, Markup Pricing and Demand Pricing are four common methods for small business owners to use.

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