Itqualityassurance
Which department is responsible for pricing?
The Marketing Department's Role
In most cases, prices are set by the marketing department. This is because the price of a product affects how potential customers view a product or service. Therefore, marketing often takes the lead in setting, or at least strongly suggesting, the prices for products and services.
What are the 4 types of pricing methods?
There are many different pricing strategies, but Competitive Pricing, Cost-plus Pricing, Markup Pricing and Demand Pricing are four common methods for small business owners to use.
