- How anchor text is used to better the web search engine performance?
- How many types of anchor text are there in SEO?
- What is random anchor text?
How anchor text is used to better the web search engine performance?
Simply put, anchor text provides context to both users and search engines. The link label indicates what a user will see on the linked page if she decides to click on it. On the other hand, search engines use the anchor text to index and rank webpages. Here is where relevancy comes into play.
How many types of anchor text are there in SEO?
Anchor text should indicate to users what kind of page they'll be taken to if they click the link. In this piece, we'll cover: Why anchor text is important for SEO. The eight different types of anchor text.
What is random anchor text?
Random: the anchor text is an unspecific, generic phrase which does not include our target keyword (e.g., “click here,” “this site,” “this article,” etc.)