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In addition to being the most popular color, blue just works well. Backgrounds are often white or black, and blue works on both. Blue is a friendly color for most common forms of colorblindness as well, as it doesn't mix in with any other colors in red/green deuteranopia colorblindness.
- What color should a call to action button be?
- Is blue a good call to action button?
- What color should buttons be?
- What is the best color for a Buy Now button?
What color should a call to action button be?
The most popular CTA color choices are red, green, yellow, and orange because they are bright, and they stand out against the background. The least common colors used with CTA buttons are black, white, brown, and grey. Since these colors are neutral, they blend with the backdrop easily.
Is blue a good call to action button?
For instance, blue is the most commonly used color for hyperlinks. Therefore, most people associate the color blue with hyperlinks. They know that if the text on a page is blue, you can probably click on it. The same is true for call-to-action buttons.
What color should buttons be?
Plenty of people will tell you that red is the best color because it conveys urgency and evokes excitement, or that green works best because “green means go”. Meanwhile, Unbounce suggests that a BOB (big orange button) is ideal because orange “represents energy, enthusiasm, and a 'get-it-done' attitude.”
What is the best color for a Buy Now button?
They tested “Buy Now” button colors on the site. The competition included a white button with green text, green button with white text, and red (dark orange) button with white text. And the winner was—you guessed it—the red button, this time with a 5% conversion lift.
