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Why do ads load before content on so many websites?

Why do ads load before content on so many websites?

Why do ads load faster than the actual content? Typically it is because the pages you are accessing can prioritize what calls are made first. And the ads pay for the content and need viewability, so they are prioritized first. But don't make them wait longer than 3 -6 seconds or you are tempting them to not try again.

  1. How come ads load but videos don't?
  2. Why do ads appear everywhere?
  3. Why do ads play faster than videos?
  4. Why do websites have so many popups?

How come ads load but videos don't?

It is likely a caching issue, the ad is played for everyone and is cached at a local data center because everyone playing any video will also get served the ad. The actual video you want might not be cached in the local data center and is served from much further away, incurring the lag.

Why do ads appear everywhere?

That's because the browser or search engine you're using may share tracking information with the web or social media site you're on. Using that information, it will try to suggest relevant ads based on your search history, browser history, and other data it can use to learn about you.

Why do ads play faster than videos?

Why is it YouTube ads always load flawlessly, while other video content is often choppy and slow-loading? This is about money. Youtube PUSHES their ads much more aggressively and allow much more bandwidth for ads than they do their videos. This is because they are hosting videos for free but being paid my ads.

Why do websites have so many popups?

Most websites, including some news sites (presuming they do not charge an online subscription), make money from those pop-ups and any other ad placement. In many cases, it's the only way they make money. Even if they charge $14 per thousand (CPM), each pop-up or ad impressions only earns them $0.014.

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