Why Do Long, Ugly Sales Pages Convert?

1. Why are sales pages so long?
2. Can a sales page be too long?
3. What is a long sales page?

Why are sales pages so long?

It's probably becoming more clear why some sales pages are so long: Every element adds a little extra morsel of trust or excitement, and when you add it all up, you maximize the chance that a reader will buy.

Can a sales page be too long?

Typically, for my clients, I'll write a long-form sales page that varies from anywhere between 2500–5000 words – still, it's a lot of words. But is it too many? In a word, no – because the words are necessary.

What is a long sales page?

What is a long-form sales page? A sales page is a post-click landing page that is created for the purpose of convincing someone to buy or convert. A long-form sales page is the same thing — except this page relies on a heavy amount of written content.