Itqualityassurance
Real customers start with real emails - and the use of email validation is still the most effective way to ensure the collection of quality data. When you verify email addresses your email marketing is more effective, fraud prevention is improved and the ability to protect your sender reputation increases.
Is email verification required?
It's totally your choice whether you opt for it or not. In fact, when I first started an online business, many businesses don't know enough about email verification and continue campaigns without it. These kinds of things tend to happen when you're an entrepreneur trying to learn as you go.
What happens if you don't verify your email?
Your email account can be banned as a result. In particular, verifying an email list might help you lower the amount of messages that are not sent. The greater your chances are of reaching the inbox, the higher your deliverability and the lower your bounce rate.
